TVS Dealership Management System
40%
98%
60%
99%
About
TVS Motor Company is a leading two-wheeler and three-wheeler manufacturer headquartered in India, with a vast network of over 4,000+ dealers. The company is known for its innovation, customer-centric approach, and operational excellence.
Business Challenges
The TVS was built over 15 years ago using .NET as a monolithic desktop application. Over time, it had evolved with thousands of dealer-specific customizations, resulting in a complex, rigid system. Key challenges included:
• Outdated desktop-based UI with no web or mobile accessibility
• Extremely slow performance, with key screens taking over 20 seconds to load
• High complexity due to embedded domain logic, making system recreation difficult
• Low user adoption and poor usability due to legacy design and sluggish interface
Solution
TVS partnered with us to modernize the TVS dealership management system without disrupting the core logic of the platform.
The modernization strategy focused on three key steps:
Our Approach
Our Steps
Outcome
The reengineered TVS dealership management system is now a web-enabled platform that supports seamless access across devices, including mobile.
• Page load times dropped from 20 seconds to under 3 seconds.
• Dealer adoption significantly increased due to intuitive UX and faster performance.
• Business teams reported improved satisfaction with usability and system reliability.
Frequently Asked Questions
How do automotive OEMs modernize dealer management systems without downtime?
Using the Strangler Fig pattern — replacing the monolith module by module while keeping the system live. TVS Motor migrated 4000+ dealer workflows this way, achieving 40% faster transactions and 98% task completion.
What is the Strangler Fig pattern for legacy system migration?
Strangler Fig is an architecture migration technique where new microservices incrementally replace legacy modules, with both running in parallel until the old system is fully retired — minimizing disruption during transition.
How long does DMS modernization take for a network of 1000+ dealers?
Typically 12-24 months depending on module complexity. TVS Motor's migration for 4000+ dealers was structured in phases, starting with the highest-traffic dealer flows to deliver early wins.
What is the ROI of modernizing a monolithic dealer management system?
TVS Motor saw 40% faster transactions, 98% task completion rates, and 60% fewer system errors — translating directly to dealer uptime and reduced support costs.
Selected Work
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