Product Catalog Application

Product Catalog Application

An interactive iPad app for showcasing product catalogue to customers for improving customer experience and sales.
Client
Saint Gobain
Platform
Mobile & Web
Industry
Manufacturing
Technology
Angular, Node JS, SQL Server, Electron

40%

Reduced Follow-Up Queries per Demo

60%

Reduced Drop-off Rate

60%

Improved Data Accuracy Rate

80%

Increased Customer Engagement

About

The client is a reputed glass manufacturing company with a wide product portfolio distributed nationwide. Their business relies heavily on marketing and sales professionals who frequently meet customers, requiring a fast and reliable way to showcase products on the go.

Business Challenges

  • Manual Processes – Sales teams depended on static presentations or brochures to demonstrate product offerings, which were tedious to prepare and update.
  • Time-Consuming Updates – With hundreds of product variations, ensuring catalogs were up-to-date was a major pain point.
  • Customer Experience Gaps – Traditional formats lacked interactivity, reducing engagement during client discussions.
  • Data Security – Sensitive product data and configurations required a secure method of management and access.
  • Solution

    Hakuna Matata designed a 3-tier application ecosystem combining security, scalability, and interactivity:

    • Desktop Application – For secure configuration and management of product details before publishing.
    • Web Application – To allocate and control catalog access for sales and marketing teams.
    • iPad Application – A sleek, interactive catalog app enabling sales professionals to showcase products dynamically during client meetings.

    This approach automated catalog creation, enabled instant updates across platforms, and enhanced sales effectiveness.

    Our Approach

    1
    Discovery & Strategy
    Conduct in-depth analysis and identified key inefficiencies.
    2
    Tech Implementation
    Integrated AI-powered tools to steer development activities.
    3
    Deployment & Support
    Launched the solution and provided continuous support.

    Our Steps

    1
    Requirement Analysis
    The client needed a mobile-first, secure cataloging solution to replace static presentations. The requirement emphasized real-time updates, offline access for field use, and multi-platform integration.
    2
    Solution Design
    A three-component architecture was developed: Desktop for configuration, Web for allocation, and iPad for sales execution. The modular design ensured data security and usability across stakeholders.
    3
    Implementation & Delivery
    The project was delivered within a stringent timeline by leveraging the expertise of seasoned iOS app developers. The application provided an end-to-end catalog management and sales enablement tool, now actively used to drive customer satisfaction and sales growth.

    Outcome

    • Efficiency Boost – Sales teams saved significant preparation time by accessing ready-to-use product catalogs instantly.
    • Enhanced Sales Experience – Interactive iPad presentations improved customer engagement and trust.
    • Seamless Updates – Products could be added or updated quickly across platforms without manual rework.
    • Competitive Edge – A modern, tech-driven sales experience positioned the client as an innovative industry leader.

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