SUN DTH Booking Application Revamp

Sun Group, a leading provider of Direct-to-Home (DTH) services in India, sought to modernize its customer-centric web and mobile applications for DTH booking. The objective was to enhance user experience by offering a seamless and intuitive interface, enabling customers to browse, select, and subscribe to various channel packages effortlessly.

Client

Sun Direct

Platform

Web & Mobile App

Industry

Media

Technology

App Modernization

90%

Enhanced user experience

75%

Improved Engagement

60%

Advanced Feature Integration

80%

Modern Technology Adoption

About

Sun Direct is one of India’s leading DTH (Direct-to-Home) service providers, offering high-quality satellite television services across the country. Known for its affordable plans and regional content, it caters to diverse customer preferences.

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Business Challenges

Outdated User Interface: The existing application had an old design that was not user-friendly and required a modern revamp.

Limited Customization Options: Customers faced difficulties in selecting and managing their preferred channel packages efficiently.

Lack of Multi-Language Support: The application was available only in a limited language set, restricting accessibility for non-English users.

Complex Package Selection Constraints: Users struggled with selecting and customizing multiple channel combinations, limiting personalization and flexibility.

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Solution

We transformed the SUN DTH Booking Application by revamping the UI/UX, enabling seamless multi-language support, and integrating flexible subscription management.

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