Digital Transformation Success: Why Measuring Key KPIs Matter

Written by

SHIVA SANKAR

Published on

October 1, 2020

Find out where you are now.

This is an important KPI and without a baseline, you can’t compare success. Many companies overlook this step and find it extremely difficult to realize the success rate. Baseline metrics are important KPI as they help you visualize the progress of the transition.

Have a clear objective of where you want to go.

Having a clear objective of where you want to go will help track the progress and analyze whether the entire program is inclining towards it. With no goals in mind, carrying out a digital transition could hurt your business rather than helping.

Have a definite digital transformation strategy

Developing a well-defined digital transformation strategy is important as there might be several roadblocks that might derail the program. Digital transitions involve a lot of things including stakeholders of your company. So make sure you’ve the right strategy in place to achieve better results. Partnering with the right digital transformation experts is recommended by many as it reduces the onus on the CEO’s shoulder.

Determine what needs to be measured.

As discussed above, this can be tricky as KPIs vary among companies.

Below are some of the KPI that can be measured during your digital transformation implementations.

Digital advantage

The ultimate idea behind digital transitions is extracting the maximum benefits out of digital solutions and this makes this as an important KPI. You can measure the below parameters to check the progress.

Improved branding
Digital maturity among every stakeholder
Revenue attained through digital channels
Involvement of all departments for digital initiatives

Customer experience

A major benefit of running a digital program is to improve customer experience. Ensuring whether your customers are using the channels effectively is a critical metric. You can measure the below parameters to check the progress.

Customer acquisition rate
Customer touchpoints
Customer engagement
Faster time to market
Customer behavior study

Return on Investment

Any business investment always focuses on RoI. Digital transformation involves a lot of money and years to implement. So, analyzing the progress at every point is a must to ensure your RoI is increasing.

Revenue from new solutions/products released
Revenue from new digital implementations
Revenue new digital products in the market
Revenue from new strategy and business models

Measuring all these KPIs would help your business understand the project’s progress and success at every point. Keeping the KPIs simple will help leaders track the digital transformation success seamlessly and effectively.

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